M7 — Launch Worksheet

Six pages. The point: lock a funnel you can draw on one page, a site that serves the funnel and nothing else, and a launch sequence with real dates. A worksheet that won’t let you confuse the announcement with the launch.

Page 1 — Funnel map on one page

Run after prompts 1-4. The page you pin above your desk.

# Step (what the stranger does) Medium (post / ad / page / email / DM / call) Conversion target % People entering People exiting
1
2
3
4
5
6
7
8
9
  • Number of paying customers I want in launch week: _____
  • Top-of-funnel number that produces it (people entering step 1): _____
  • Is this number achievable with channels I have today? Y/N: _____
  • If N — what gets cut: a step, the price, the offer, or the launch-week target? _____

Page 2 — Friction inventory and top 3 fixes

Run after prompt 3. The fixes that move the funnel from leaking to holding.

Step # Friction (the one specific point most likely to lose them) Fix (the one specific change) Hours to fix Done by
  • Top 3 friction fixes I do this week (ranked by leverage):
    1. _____
    2. _____
    3. _____
  • Everything else: parked until after the first 10 paying customers. Y/N: _____

Page 3 — Minimum viable site checklist

Run after prompt 5. The MVS rule: if a page doesn’t appear in the funnel diagram, it doesn’t get built for launch.

Page One job it does in the funnel One CTA Proof element on the page Status (live / draft / not started) Deliberately not on the page until v2
Landing
Offer / product
Payment / checkout
Post-purchase confirmation
(optional) About
  • Pages I was tempted to build that are not on this list: _____
  • The reason each was cut: _____
  • MVS live date: _____

Page 4 — Post-purchase 7-day loop

Run after prompt 6. The loop that decides whether the funnel compounds or stops dead.

Day Action Channel Timing The one sentence that goes out
0 (purchase) Immediate confirmation
0-1 Access / delivery
2-3 First-use prompt
4-5 Signal request (testimonial / NPS / photo / review)
6-7 Second touchpoint (repeat / referral door)
  • The signal I most want from the first 10 buyers: _____
  • The one thing in this loop that is not yet built today: _____
  • Built by date: _____

Page 5 — Launch sequence calendar

Run after prompts 8-9. Soft or hard, chosen honestly. The calendar is the launch.

Soft / hard decision (from the 5-dimension test):

  • Warm circle big enough for 5-10 transactions without paid traffic: Y/N _____
  • Buy-flow tested end-to-end with one stranger: Y/N _____
  • Post-purchase delivery working today: Y/N _____
  • Can respond to customer issues within 4h during launch week: Y/N _____
  • Offer’s price defensible without discount under pressure: Y/N _____
  • Decision: Soft / Hard
  • Reasoning in one sentence: _____
Day Date Action Audience Channel Message in 1 line Success metric
-7 Warm-up
-3 Warm-up
0 Soft open Warm circle
1-3 Fix + document
4-7 Second-ring open
8-14 Public open + paid
  • Launch sequence pinned next to the funnel diagram? Y/N: _____

Page 6 — Warm-circle list + day-0 message

Run after prompt 10. The list and the message — both done before day -7.

The warm circle (20-100 names, ranked by likelihood to act):

# Name Sub-segment Likelihood (high / med / low) Channel I’ll use to reach them Already invited? Y/N
1
2
3
... (extend rows as needed)
  • Total warm circle size: _____
  • High-likelihood names: _____
  • The 3 highest-leverage sub-segments inside the warm circle: _____

Day-0 message (under 200 words, peer-to-peer voice from M6):

_____

Three sub-segment variants of the message:

  1. _____
  2. _____
  3. _____

Tested out loud on (one real human in segment): _____ Date: _____

First-transaction log — the moment the launch becomes real:

Buyer # Name Sub-segment Date / time of purchase Channel they came from What they said about the offer Friction they hit
1
2
3

Signed and dated by me: _____ Date: _____