The EXITR Method
90 days. Three phases. One outcome: you ship.
Most programs teach you about business. This one builds one with you.
You arrive with a skill, 6 to 10 hours a week, and a corporate job you're not ready to leave. Over 90 days, you work through three phases: Audit, Build, Scale. Every week you ship something. By Friday of week 12, you have a real business, real customers, and a roadmap for the next twelve months.
I'm not teaching what I did ten years ago. I'm teaching what I did this week.
Phase 1 — Audit
Weeks 1 to 3
Before: you have an idea and a vague sense it could work.
After: you have a one-page strategy, a validated wedge, and a go/pivot decision you can defend to your partner.
Week 1 — Positioning
Monday you map every competitor in your space with AI. By Friday you ship a one-paragraph positioning statement that says who you serve, what you sell them, and why you — not the other seven people doing something similar.
Week 2 — Market & revenue model
You pressure-test demand. You pick a revenue model (product, service, subscription, hybrid) and draft the price. By Friday you have a revenue map: three customer segments, three price points, the one you lead with.
Week 3 — Runway & go/pivot
You run the numbers on yourself. Personal runway, minimum viable income, cash burn if you quit in six months. By Friday you make the call: go, pivot, or park.
The artefact you leave with
The One-Page Strategy. Your positioning, your customer, your price, your wedge, your runway. One page. Everything else is noise.
How AI shows up in Audit
AI does the market scan in hours, not weeks. You use it to read 200 competitor sites, map pricing, surface gaps. The judgement stays yours. The grunt work doesn't.
Where Le Dossier shows up
You see the strategy pages I used to position Bausele and Eberjax. Real documents. I share the ones relevant to your situation, at my discretion. You get the method, not the contacts.
Phase 2 — Build
Weeks 4 to 6
Before: you have a strategy on paper.
After: you have a live site, a first customer (or a waitlist that's paying attention), and a brand people can find.
Week 4 — MVP & brand identity
You build the minimum viable version of what you sell. If it's a service, you write the offer page. If it's a product, you spec the first version. By Friday you ship a name, a logo, a colour system — done in days with AI, not months with an agency.
Week 5 — Site & funnel
You launch your landing page. Real URL, real copy, real form. By Friday the site is live and collecting emails.
Week 6 — First customer
You go get your first one. Warm list, cold outreach, a post, a call — whatever your wedge is. By Friday you either have a paying customer or a waitlist of people who've said "tell me when it's ready" with intent.
The artefact you leave with
The Build Stack. Your live site, your email capture, your first customer (or warm waitlist), your brand kit. Screenshots you can show your partner on the couch.
How AI shows up in Build
AI writes the first draft of every page, every email, every ad. You edit. What used to take a team of three takes you and a well-built prompt library. The library comes with the program.
Where Le Dossier shows up
You see how I structured the Bausele and EXITR funnels — landing page, email flow, first-buyer sequence. I share the ones that map to your model. Methods and templates. Your business, your customers.
Phase 3 — Scale
Weeks 7 to 12
Before: you have a business with one or two customers.
After: you have a growth system, 5+ customers (Accelerator) or $5K MRR / a $50K launch (Founder Lab), and a 12-month roadmap you actually believe.
Week 7 — Growth channel
You pick one channel and commit. Paid ads, content, partnerships, outbound. One. By Friday you have a channel plan with weekly targets.
Week 8 — Paid or organic engine
You turn the channel on. If it's paid, you launch your first campaign. If it's content, you ship your first week of posts. By Friday the engine is running and you're reading numbers.
Week 9 — Operations
You set up the back end. Invoicing, fulfilment, customer support, the spreadsheet that tells you if you made money this week. By Friday nothing about the business lives only in your head.
Week 10 — Retention & expansion
You design the second sale. Repeat customer, referral, upsell — whatever fits your model. By Friday you have a retention play running.
Week 11 — International or vertical expansion
You map the next market. A new country, a new customer vertical, a new product line. By Friday you have a one-page expansion plan — tested against the Audit framework from Phase 1.
Week 12 — The 12-month roadmap
You sit with your numbers and draft the next twelve months. Revenue targets, hiring decisions, the question of whether and when to leave the job. By Friday you have a roadmap you can defend to yourself at 5am on a bad day.
The artefact you leave with
The Scale Sheet. Your weekly numbers — spend, revenue, customer count, retention, runway. The single sheet you open on a Monday.
How AI shows up in Scale
AI runs the reporting layer. Daily ad checks, weekly revenue summaries, retention flags, customer-support triage. You stop being the bottleneck. The program leaves you with the prompts and the workflow.
Where Le Dossier shows up
You see how I run Bausele's weekly growth review — the sheet, the questions, the decisions. Shared case-by-case where it fits your business. You leave with the method. What you build on top of it is yours.
What “Le Dossier” actually is
Le Dossier is access to the working methods I use across Bausele and Eberjax — pricing frameworks, ad structures, launch briefs, funnel blueprints, retention plays. Real documents from live businesses.
I share what's relevant to your situation, at my discretion. You don't get contacts, contracts, or supplier names — you get the structures that make those relationships work. The method is ownable. The rest isn't mine to hand over.
Le Dossier is included at Founder Lab tier.
Ready?
Every cohort starts with the Assessment. Five minutes, ten questions. I read every response personally and come back within 48 hours with a tier recommendation — or a note that says come back in six months. Over half the people who fill it out get the second answer. That's the filter working.