• PwC Luxembourg & Switzerland

    Senior Auditor · 1999 – 2003

    Audited multinationals across finance, manufacturing, and luxury. Learned what makes a business tick. And what makes it fall apart.

  • Technomarine

    CFO at 28 · 2003 – 2005

    Multi-country finance teams. IPO preparation. Became CFO at 28 because the numbers demanded it, not because the title did.

  • Swatch Group / Universo SA

    Head of Finance · 2007 – 2009

    Ran finance for the 500-person manufacturing division supplying nearly 80% of Swiss-made watches globally. Through the 2008-09 crisis.

  • Hurley (Nike Group)

    Finance Director · 2011 – 2014

    Regional finance lead for Australasia. 62% profit growth in three years. Brought that discipline back to Bausele.

  • Bausele

    Founder & CEO · 2011 – Current

    Australian design, Swiss precision. DTC-first. 50+ countries. 15,000+ customers. 43% margin. NYT, Forbes, Hodinkee, AFR. Geneva Watch Days.

  • Temporel

    Managing Director & Co-Founder · 2019 – Current

    Australian agent for Girard-Perregaux and Ralph Lauren Watches. Collaborations with McLaren and Crown Group.

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The part that isn't on LinkedIn

One day I didn't have $2.50 for the bus home. I'd been into the city for a Bausele meeting and I was out of money. Alex was a student, no income, two kids, Sydney — one of the most expensive cities in the world. I told the driver I'd forgotten my wallet. He knew me. I caught that bus often enough. I was waiting on a watch payment to breathe. That was the rhythm then. Watch sale to watch sale. Rent on the house stretched thin. Precarious.

Why I built EXITR

For fifteen years, other founders have called me when their business was breaking. Or when they were thinking about starting one. Informal. Unstructured. Free.

I kept taking the calls because I remembered needing them.

Then 2025 happened. AI changed what one person with the right method can build in 90 days. Not in theory — I watched it compress twelve months of my own work into three.

EXITR is the method I use right now, this week, to run three businesses at once. Bausele: a watch brand selling into 50+ countries with a 43% margin. Temporel: building for Girard-Perregaux, Ralph Lauren, McLaren. Eberjax: relaunching a 1947 French chronograph house from scratch.

Three live businesses. One operator. One method.

I'm not teaching what I did ten years ago. I'm teaching what I did this morning.

If you've got a skill worth monetising and 6–10 hours a week, EXITR is the operating system I wish someone had handed me in 2011.

The philosophy

"Founder-level ownership. First to take responsibility. First to adapt. Last to give up."

"Everything matters. Every decision. Every interaction. Every detail shapes the culture and the outcome."

I built Bausele without external funding, with little capital and no corporate safety net. I learned every function — product, logistics, marketing, manufacturing, finance — by doing the work myself. I can speak to anyone in the business, from engineers to investors, because I've walked in their shoes.

That's what I teach. Not theory. Not frameworks. The discipline of one more decision, one more action, one more day.

Outside the work

Sydney's Northern Beaches. My wife Alex (PhD Immunology, ex-professional dancer) and I start every day with an ocean swim. Our sons Luca and Théo are athletes — swimming and basketball. I played semi-pro basketball in France before I knew finance existed.

The people I mentor hear this because it matters: you're building a business, not buying an exit from your life. The goal is a career that lets you be present for everything else. The ocean. The family. The morning.

Ready to build?

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