Built by an operator. Not a coach.

  • 15,000+

    customers served at Bausele

  • 50+

    countries shipped to

  • 43%

    margin after ad spend and COGS

  • 4x

    return on ad spend
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I'm teaching what I did this week.

Right now I'm shipping the Bausele Elemental drop — 3,000+ on the waitlist, Meta campaigns running at 4x ROAS, a Claude Code analytics tracker I built last month watching it all. I'm also relaunching Eberjax, a French chronograph brand founded in 1947.

EXITR isn't retrospective. It's the operating system I'm using today, taught while I'm using it.

Featured in the New York Times, Forbes, Hodinkee, Australian Financial Review, and Monochrome — and 200+ other outlets — for building the businesses, not for talking about them.

More about Christo

90 days. Three phases. One outcome: you ship.

  • Audit — weeks 1 to 3

    Positioning, AI market mapping, revenue model, personal runway. You leave with a one-page strategy and a go/pivot decision.

  • Build — weeks 4 to 6

    MVP, brand, website, first customer. You leave with a live site and someone paying you — or a waitlist demanding you.

  • Scale — weeks 7 to 12

    Growth systems, operations, retention, international. You leave with five customers, a 12-month roadmap, and the habits to run both.
See the full method

Three ways in. Assessment decides which.

  • Toolkit — $497

    Self-paced. Eight modules, AI prompt library, community. For operators who want the system without the cohort.

    See what's inside 

  • Accelerator — $2,997

    12 weeks, cohort of 25. Weekly live calls, Slack, full method. For operators ready to ship alongside peers.

    See what's inside 

  • Founder Lab — $5,997

    12 weeks, 1-on-1. Weekly calls, WhatsApp access, capped at 8 per quarter. For operators playing at the top of the ladder.

    See what's inside 
Compare all three

Who this is actually for.

  • For you if

    • You're 35 to 55, earning $150K+, with a skill worth monetising
    • You have 6 to 10 hours a week
    • You've been turning the same idea over for 12 months
    • You want a system, not a pep talk

  • Not for you if

    • You're looking for passive income, a miracle, or someone to do it for you
    • You haven't saved a runway
    • You want to be told AI will replace the hard parts — it won't
    • You're not ready to be uncomfortable for 90 days
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Start where it matters.

The Assessment is 10 questions, 5 minutes. I read every response personally and come back inside 48 hours with a tier recommendation — or a no.

Over half the people who fill it out get told to come back in six months. The filter is real.

Start your Assessment